- Communications
- Display and Link to Ready
- Style
- Font
- Color
- Light and dark pages
- We prefer
- We avoid
- Logos
- All Logo Files
- Ready Brand Guidelines
- Ready Brand Kit 2026
- Questions
Communications
Display and Link to Ready
Display Name: Ready
Link to: https://ready.net
Style
Font
Inter is our main font, for documents, slides, marketing and the web. Use Regular for body text, Medium for labels and page titles, and Semi-Bold for the one main title.
JetBrains Mono is its partner font, for numbers, dates and the small labels above titles.
Color
Mostly black, white and gray. Color when it means something.
Backgrounds, text, lines and buttons are black, white or gray. We add one of the four brand colors when it tells the reader something. Neutral is the default, and color is welcome: it shows what kind of message it is and where to look.
Color | Title | Hex | RGB | HSL |
|---|---|---|---|---|
 | #000000 | (0, 0, 0) | (0, 0, 0) | |
 | #141414 | (20, 20, 20) | (0, 0, 8) | |
 | #1F1F1F | (31, 31, 31) | (0, 0, 12) | |
 | #2E2E2E | (46, 46, 46) | (0, 0, 18) | |
 | #424242 | (66. 66. 66) | (0, 0, 26) | |
 | #5C5C5C | (92, 92, 92) | (0, 0, 36) | |
 | #7A7A7A | (122, 122, 122) | (0, 0, 48) | |
 | #999999 | (153, 153, 153) | (0, 0, 60) | |
 | #B2B2B2 | (178, 178, 178) | (0, 0, 70) | |
 | #FFFFFF | (255, 255, 255) | (0, 0, 100) |
Four colors, four meanings.
Color | Meaning | Hex |
Green | Ease and good news. Something worked, is done or is going well. | #4ADE80 |
Blue, the default | Calm and neutral. Facts and information. If you need a color and none of the others fit, use blue. | #3479E9 |
Yellow | Caution. Something needs attention soon, or is still on its way. | #FACC14 |
Red | Urgency. A warning, a hard deadline, or something that went wrong. | #EF4444 |
Blue is the first choice among the four; green, yellow and red join when each one names something different.
Light and dark pages
- Light, for customers, government, print and one-pagers: page
#FAFAFA(web#FCFCFC), boxes#FFFFFF, text#1A1A1A. - Dark, optional, for internal work, launches, social media and the blog: page
#0A0A0C, boxes#040406, text#FAFAFA. - The four colors look the same on light and dark pages.
We prefer
- Black, white and gray for backgrounds, text and lines.
- Color to signal good news, caution or urgency.
- Black buttons on light pages, white buttons on dark pages.
- A word beside every color, so the meaning survives a black-and-white print.
We avoid
- Color to show who the work is for.
- A brand color filling a background or a large area, unless it is a section divider.
- Any color outside the four.
Logos
- Use the vertical logo by default, and the horizontal logo in wide or short spaces.
- Use the mark on its own for app and browser icons, watermarks, and places where the name Ready already appears.
- Black logo on light backgrounds, white logo on dark ones. Never a colored logo.
- Leave clear space around the logo of at least half the mark's height on every side.
- On a slide, the logo is ideally 72 pixels tall and at least 56.
- Use the files exactly as supplied: no stretching, blur, shadow, rotation or recoloring.
- Product logos follow the same rule: black on light, white on dark, never in a brand color.
To download a logo file:
- Click the dropdown next to each logo type title to select a file type (PNG, SVG, PDF, EPS). PNG is the Default.
- Click the preferred image
- Right click the enlarged image
- Select the option to save
All Logo Files
Ready Brand Guidelines
Feel free to download and share! (Updated October 2026.)
Ready Brand Kit 2026
Logos, product marks, brand elements, colors and the guidelines in one download.
Questions
design@ready.net, for print and embroidery colors, new logo files, and anything the guidelines don't cover.