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- Display and Link to Ready
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- Ready Brand Guidelines
Communications
Display and Link to Ready
Display Name: Ready
Link to: https://ready.net
Style
Font
Color
Ready uses three main color groups: Default, Government, and Utility.
Each group includes multiple color variations. For reference: Default includes Light, Dark, and Primary colors; Government includes Secondary and Metal colors; and Utility includes Tertiary and Light colors.
Use the dropdown next to the color group title to switch between color variations and view all available colors.
Color | Title | Hex | RGB | HSL |
|---|---|---|---|---|
 | #000000 | (0, 0, 0) | (0, 0, 0) | |
 | #141414 | (20, 20, 20) | (0, 0, 8) | |
 | #1F1F1F | (31, 31, 31) | (0, 0, 12) | |
 | #2E2E2E | (46, 46, 46) | (0, 0, 18) | |
 | #424242 | (66. 66. 66) | (0, 0, 26) | |
 | #5C5C5C | (92, 92, 92) | (0, 0, 36) | |
 | #7A7A7A | (122, 122, 122) | (0, 0, 48) | |
 | #999999 | (153, 153, 153) | (0, 0, 60) | |
 | #B2B2B2 | (178, 178, 178) | (0, 0, 70) | |
 | #FFFFFF | (255, 255, 255) | (0, 0, 100) |
Quick Color Grab
- Light Mode Green: #4ADE80
- Dark Mode Green: #1AC057
- Black: #1A1A1A
- Off-White: #FAFAFA
- White: #FFFFFF
Default (Black, White, Neon Mint)
This is the primary and most common mode. Use it for general brand communications, marketing, product visuals, presentations, and digital experiences. Black and white form the foundation, while Neon Mint is used sparingly to highlight important moments like key data points, calls to action, or interactive elements. If you’re unsure which mode to use, Default is almost always correct
Color | Title | Hex | RGB | HSL |
|---|---|---|---|---|
 | #F2F7FF | (242, 247, 255) | (217, 100, 97) | |
 | #DCEBFE | (220, 235, 254) | (214, 94, 93) | |
 | #BEDBFE | (190, 219, 254) | (213, 97, 87) | |
 | #91C3FD | (145, 195, 253) | (212, 96, 78) | |
 | #61A6FA | (97, 166, 250) | (213, 94, 68) | |
 | #3479E9 | (52, 121, 233) | (217, 80, 56) | |
 | #2463EB | (36, 99, 235) | (221, 83, 53) | |
 | #1D4FD7 | (29, 79, 215) | (224, 76, 48) | |
 | #1E3FAE | (30, 63, 174) | (226, 71, 40) | |
 | #1E3B8A | (30, 59, 138) | (224, 64, 33) |
Quick Color Grab
- Light Mode Blue: #3479E9
- Dark Mode Blue: #61A6FA
- Dark BG Metal: #26314A
- Off-White: #FAFAFA
- White: #FFFFFF
Government (Blues and Metal Neutrals)
Use this mode when communicating with government agencies, regulators, or institutional partners. The Government palette replaces Neon Mint with cooler blues and grounded neutrals to convey authority, trust, and professionalism. Accents should stay subtle and supportive.
Color | Title | Hex | RGB | HSL |
|---|---|---|---|---|
 | #FEFCE7 | (254, 252, 231) | (55, 92, 95) | |
 | #FEF9C3 | (254, 249, 195) | (55, 97, 88) | |
 | #FEF08B | (254, 240, 139) | (53, 98, 77) | |
 | #FFE771 | (255, 231, 113) | (50, 100, 72) | |
 | #FACC14 | (250, 204, 20) | (48, 96, 53) |
Quick Color Grab
- Yellow: #FACC14
- Black: #1A1A1A
- White: #FFFFFF
Utility is a special-purpose mode intended for utility providers, operational interfaces, and high-contrast, dark-mode environments. Black is mandatory as the base. Yellow is used only on dark backgrounds for impact and clarity, never on light backgrounds. This mode should be used sparingly, like a “special operations” kit, reserved for sector-specific or high-impact UI work
Logos
To download a logo file:
- Click the dropdown next to each logo type title to select a file type (PNG, SVG, PDF, EPS). PNG is the Default.
- Click the preferred image
- Right click the enlarged image
- Select the option to save
All Logo Files
Ready Brand Guidelines
Feel free to download and share!